Firmsme

Trefuly LTD & Firmsme proved concept with our first project Goes with Jeans and are continuing to phase II.

Firmsme.com is owned by Trefuly LTD based in the UK.

Proving concept of business ideas is one of our core specialties. We are currently working on HealthStoreyUSA.com in Atlanta, Georgia.

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Write to us if you want to Contact us. We don’t answer the phone or respond to email.

About the CEO Emmy Horstkamp

Emmy Horstkamp: Innovator, FinTech Visionary, and Health Advocate

Emmy Horstkamp is a dynamic entrepreneur and seasoned business strategist with over a decade of experience in validating business concepts and delving into complex topics across various industries. Her career is marked by a unique blend of financial acumen, innovative thinking, and a passion for health and wellness.

One of Emmy’s most notable achievements is her pivotal role in financing and closing a groundbreaking FinTech venture that has garnered significant attention in the UK. Under her leadership, the business project, known as TrefuGems, has reached a remarkable valuation of over a billion US dollars while operating in stealth mode. TrefuGems specializes in providing provenance reports for natural diamonds sourced in the UK, ensuring transparency and authenticity in a market often shrouded in ambiguity. The company has attracted the interest of high-profile investors, including the Sovereign Empress Queen Ann of England and Spain, who now owns the venture. This purchase of Trefugems by the Sovereign Empress, underscores the importance of TrefuGems for English diamonds and also highlights Emmy’s ability to navigate complex business landscapes and secure strategic alliances.

In addition to her accomplishments in the FinTech sector, Emmy is a certified health coach dedicated to promoting wellness and healthy living. She is currently channeling her expertise into Health Storey’s detox programs, focusing on fat detoxification. Her commitment to health and wellness reflects her belief in the importance of holistic approaches to personal and community well-being. Through her work, Emmy aims to empower individuals to take charge of their health, providing them with the tools and knowledge necessary to achieve their wellness goals.

Emmy Horstkamp’s journey is a testament to her relentless pursuit of innovation and her dedication to making a positive impact in both the business and health sectors. With her unique blend of skills and experiences, she continues to inspire others to explore new frontiers and embrace the possibilities that lie ahead. As she forges new paths in her career, Emmy remains a beacon of creativity and resilience, proving that with vision and determination, anything is possible.

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What is bootstrapping? (for startup finance)

BootStrapping– The term bootstrapping refers to a business owner self-financing a firm or business. The business owners create the business without external cash investment or loan debt financing.

Why Bootstrap a Company?

Using your own personal capital allows the business owner(s) to create their company using in-house financing.

• Business owners with not enough cash – Sole proprietors and companies may not qualify for business loans unless they can guarantee the loan with their own assets (House, stocks, Cash). In certain EU countries, banks require a 50 to 100% asset guarantee from small business owners.
• Your idea is not sexy – If your business idea is not exciting or fixing a pain point that is a cash cow, private equity investment firms and banks will not be interested. Most private equity investors want to cash out of an investment within five years of investing with a 400% return.
• You are a business Nomad – Not willing to work 23 hours a day? Want to have your own life? Self-financing by bootstrapping allows you to take a day off to visit your family or pivot without financiers pressuring you to stay focused on exiting

The benefits of Bootstrapping your Company

• Full control over your business financing and business growth.
• Less stress to founders from debt liability. Your stress will be based on your business budget not someone else’s expectations.
• The opportunity to create a corporate culture that fits with your brand and personal ideology.
• Full ownership of the business. Self financed business owners own 100 percent of their company.
• After three years your company is an asset in they eyes of banks. You can apply for a regular load and line of credit to continue growing your business.
• No pressure to grow faster than you can handle.
• Your company can stay private.
• Your personal investments increases your interest in seeing your business thrive.